PRESS RELEASE

November 24, 2020

IADSA has launched a Mind the Gap resource highlighting the role of iron supplementation in reducing anaemia among women. Entitled ‘Precious Metal: The role of iron in the global fight against anaemia’, it is available to view now at https://www.iadsa.org/mind-the-gap/english/iron#intro.

Anaemia is a condition in which the size and number of an individual’s red blood cells fall below a certain level. This impairs the ability of the blood to carry oxygen around the body, which can affect, for example, physical capacity and work performance.

The new Mind the Gap resource focuses on a target set by the World Health Organization (WHO) to halve rates of anaemia among women of reproductive age by 2025.¹ In pregnant women, the condition carries a greater risk for the mother and unborn baby.

Iron deficiency is the most common cause of anaemia – responsible for an estimated half of all cases. In a policy brief, ‘Global Nutrition Targets 2025: Anaemia’, WHO says that “a diet containing adequate amounts of bioavailable iron should underpin all efforts for prevention and control of anaemia.”

However, poor nutrition in many parts of the world means that iron consumption among pregnant women is lower than it needs to be. As a result, WHO recommends iron supplementation for certain at-risk groups.

Simon Pettman, Executive Director of IADSA, said: “Reducing anaemia by 50% among women of child-bearing age is a global challenge with huge potential health benefits that could impact the lives of millions of women across the world. We trust that this Mind the Gap story will help raise awareness of the importance of the WHO target.”

Mind the Gap is an information resource created by IADSA – the International Alliance of Dietary/Food Supplement Associations. It facilitates the sharing of positive stories about the benefits that nutrition offers to consumers all over the world and society at large. It also seeks to fill gaps in our scientific knowledge, while promoting real-life examples of successful national nutrition programmes. Find out more at iadsa.org/mind-the-gap.

Based in London, IADSA is the international association of the food supplement sector, with members from six continents. IADSA is the global platform to guide the evolution of policy and regulation in the sector. Visit iadsa.org for more information.

¹https://www.who.int/nutrition/publications/globaltargets2025_policybrief_anaemia/en/

ENDS

For more information, please contact:
​Richard Clarke, Ingredient Communications
​Tel: +44 7766 256176
​Email: [email protected]
​Twitter: @ingredientcomms

About IADSA
​Established in 1998, IADSA is an international body comprising member associations and companies operating in the global supplements sector. Bringing together food supplement associations from six continents, IADSA is a trusted source of information and runs regional and national regulatory, scientific and technical programmes in many parts of the world, supporting and advising governments and other stakeholders in relation to the development and implementation of regulation and policy. IADSA also works with companies and authorities to build national associations in countries where they do not already exist. IADSA’s full name is International Alliance of Dietary/Food Supplement Associations.